Instagram have recently launched a new feature where AD’s appear throughout your newsfeed. These AD’s can be anything from another Instagrammer promoting their pictures or a business advertising their products.
Today I’m going to talk you through my experience of Instagram AD’s. I’ve been on both ends of the AD. I’ve promoted my own pictures and I’ve also purchased from companies who have appeared on my feed.
// Promoting \\
First let’s talk about the picture I promoted. It was around the time of my blog re-launch and I had never used the promoting service before, so I thought I’d see how it goes and what a good way to promote the new blog.
It was all pretty simple to use. You have to have your Instagram set as a business page to be able to do it. You select what kind of package you want, how much you’re willing you pay and how long you want it to last. After that, Instagram pretty much takes care of the rest.
You can track the AD, see how it’s going, how its performing and how many clicks/views it’s getting. So for that feature, it’s pretty good. The audience reach however, isn’t really worth it. I didn’t want to spend too much so because I had the cheapest package, It didn’t really reach many people. So for me, I don’t think I’d do it again.
// Purchasing \\
Now, this is going to explain all the pictures of my phone. I was scrolling my feed when a brand called Kulor Cases came up. They sell luxury phone cases, that you can customise and emboss. I completely fell in love so jumped straight to their site to purchase. Although it’s a pretty lush case, it’s been nothing but faff ever since.
So to start off with, the case was already pretty expensive at £35. I chose to have standard delivery which said it should take 5-8 working days. It took the full 8 days to turn up to the country as it was shipped from Hong Kong. I then got the shock when the card turned up through the post saying I had to pay £14 custom’s charge. £14 ARE YOU KIDDING ME?!?
These custom’s charges were massively hidden on their website and not made clear at all! Needless to say I emailed them straight away and complained. After many emails back and fourth, they’ve decided to refund me the custom’s charge and have added a disclosure into their checkout page to make it clearer.
So as you can probably tell, I’ve not had the best experience with Insta AD’s. I don’t like to come on here just to moan but I feel with Instagram being one of the biggest social media platforms, especially for Bloggers, I feel like I should let everyone know!
So finally after wading my way through all the negatives, I can finally sit back and enjoy my new phone case. I mean come on, it’s pretty lush!
Thank me later for the warning & I’ll see you back here on Friday!
| Harrison |